Walter Guasch, MBA
Jackson, WY | (775) 830-1394 | wlguasch@gmail.com| https://www.linkedin.com/in/wlguasch/
Director of Operations
Driving significant results through dynamic foresight, strategy, and leadership of teams
A driven professional with a proven track record of completing projects on time and within budget while improving sales and streamlining operational processes and procedures. Provides strong leadership and uses methodical and creative thinking to solve complex situational and people-centric issues with practical solutions. Uses interpersonal communication skills and solutions-based selling to inspire confidence among clients and customers.
CORE STRENGTHS
Strategic Planning | Advertising | Brand Development | Business Planning | Merchandising | Process Improvement Operations Management | Social Media Marketing | Event Planning | Vendor Management | Program Management
Customer Relations | Personnel Management | Event Planning & Management | Start-up & Small Business Management
CAREER SUMMARY
Snow King Mountain Resort – Jackson, WY 1/22 – Present
Director of Resort Operations
Oversee multiple departments, ticketing, guest services, mountain hosts, IT, Base Operations, and marketing. Project manager for the discovery and implementation of a new resort-wide software system, which includes ticketing, ski school, rental, retail, and F&B. In charge of budgets, strategic planning for my departments, and revenue generation. Team building and succession planning.
- Increased revenue year over year and skier yield by 20%
- Built a communication plan, which included new phone systems
- Increase Social Media Reach by 75% in 30 days
- Created New Ski Host Program
Director of Ticketing and Guest Services 10/21 -1/22
- Managed a team of ticket and guest service agents
- Updated pricing strategy
- Drove outbound communications and guest interactions
Mountain Creatives 10/16 – Present
President
- Managed creative direction for small companies
- Helped with the creation of operations plans and budgets
- Delivered marketing plans and execution for clients
Vital Garden Supplies – Nevada City, CA 08/18 – 11/19
General Manager
- Managed the budget and sales of over 12 million annually, with a seasonal staff of up to 25 people.
- I implemented operating procedures to streamline inventory control and operations for three warehouse locations.
- Oversaw production of products and ordering products for sale to our customers, which included wholesale, retail, and extensive agriculture farms.
- Directed a sales team that included four outside sales representatives and three inside salespeople.
- Built the company website and content and employed search engine optimization (SEO) to enhance traffic.
- Planned, coordinated, and advertised product demonstrations with sales reps to drive sales and brand.
- Reduced operational costs by 16 percent.
- I designed a new sales program, which included developing four new products.
Slopestyle Sports – Reno, NV 10/16 – 11/18
General Manager
- I implemented operating procedures to streamline inventory control and operations using an online reservation system and to go “paperless,” which facilitated the reservation process, reduced excess paper usage, and eased filing burdens.
- Purchased inventory of bikes, snowboards, and related equipment for a retail store operation.
- Designed and implemented an online rental system for skis, snowboards, bikes, and paddleboards to streamline the rental process, which allowed for adequately planning the schedule with the correct number of staff.
- Created a social media strategy to drive brand awareness, increasing Facebook followers by 90%.
- Built the company website and content and employed search engine optimization (SEO) to enhance traffic.
- Planned, coordinated, and advertised product demonstrations, competitions, and events to showcase inventory or new products; handled awards for the competitions.
- Developed the Slopestyle Sports brand through the website, images, and social media.
High Sierra Cycling – Reno, NV 09/14 – 10/16
Sales and Marketing Manager
- Increased sales by 28%, year over year, by adding brands and inventory while unifying the social media presence to have a consistent image; worked with vendors to perform product demonstrations and other events, such as women’s clinics.
- Streamlined inventory and operations by consolidating inventory, placing correct pre-season orders, and using just-in-time ordering for parts, which assisted with only stocking necessary inventory.
- Approved social media content and posts, ensuring brand messages were consistent with the company’s image.
- Collaborated with management and the Sales and Service departments to improve customer satisfaction by following up with the customers and providing feedback on their serviced items and when they could expect them back.
Northstar – Truckee, CA 11/13 – 09/14
Demo Shop Manager – Specialty Sports Venture
Managed the operational and fiscal activities for five stores at the Northstar California Resort: The Main Demo Shop, the Gold Club, The Mid-Mountain Demo Shop, the Ski and Snowboard Repair Shop, and the Bike Rental, Repair, and Retail Shop. Led a staff of six, including Assistant Managers, Rental Coordinators.
- The relocation of bike rental and repair facilities and optimizing operational processes led to significant cost savings and increased revenue by 18%.
- Increased employee engagement survey results and retention rates by listening to employee needs and concerns and implementing workable solutions.
- Increased Net Promoter Score for customer service for the winter of 13/14
Alpine Bike & Ski, Inc. – South Fork, CO 05/12 – 08/13
General Manager
Managed the daily operational and fiscal activities of the company. Hired, trained, and coached employees on all aspects of the company’s business, related policies, and customer service expectations. Planned, developed, and implemented systems and procedures to ensure quality operations and efficiency in running the company.
Diamond Peak Ski Resort – Incline Village, NV 05/06 – 05/12
Rental, Repair, & Retail Shop Manager
Managed a staff of 25, including the Assistant Manager, Rental Technicians, Repair Manager, Retail Manager, and Sales staff. Handled the daily oversight of the rental and retail store operations. Handled purchasing for the rental Shop and select marketing activities.
- Set the all-time revenue profit record four years in a row.
- Reduced expenses by 21% by streamlining processes and eliminating unnecessary supplies while keeping the wage percentage of the budget to 11% or lower through better scheduling and reducing excess staff as necessary.
- There needed to be more computerized operational systems, and I worked with IT to create software to streamline operations and improve service through a rental and retail computer system.
Incline Village General Improvement District – Incline Village, NV 05/06 – 10/11
Outside Service Manager
Managed the daily operations, staff, and budget for the course. Maintained the golf cart fleet and driving range. Provided optimal customer service to Club Members and Guests.
EDUCATION & PROFESSIONAL DEVELOPMENT
University of Phoenix – Reno, NV
Master of Business Administration
Bachelor of Business Administration
TECHNICAL
MS Office Suite: Word, Excel, PowerPoint, Outlook | Social Media: Facebook, Twitter, and Instagram
Adobe CC Suite: Photoshop, Premiere, Illustrator & InDesign | Jira / Atlassian